Projects
The portfolio on one screen
Every project with its client, capacity, contract value, stage, progress and latest site score. A won deal becomes a project.
LiveModules
BaxtageMumbai · Dubai · London
An AI-native studio that builds and runs operating software.
An AI-native software and creative studio in Mumbai, Dubai and London. It builds and runs operating software for industries that still run on WhatsApp and spreadsheets, and builds software and ads for clients.
What Baxtage is
A small studio that owns the software it sells.
Client work is delivered by people who ship their own production software, not by an agency that hands off a file.
Operating software
SoftSol
An operating system for solar EPC firms: projects, stock, crews and GST billing from one database, on your own machine.
LiveSoftSol
Client work
The Studio
Decks, sites, brand systems, web apps and automation agents, in five fixed shapes. The same pipeline makes short-form video.
Five offersThe Studio
Research
The Lab
Six systems beyond SoftSol, each built to answer one engineering question. Nothing here is for sale.
PrototypesThe Lab
SoftSolSolar EPC operating system
One database for the eighteen months between contract and commissioning.
Design software stops at the contract and ERP is built for firms ten times larger. The build itself runs on WhatsApp and spreadsheets.
Headline figuresNew projectRegister
Twenty-seven modules write to one database. Six are the daily spine: Projects, Deals, Quotes, Inventory, Billing and Reports. Four are below.
Inventory
QR-tracked lots, seven states
Every lot carries a QR tag and moves through seven states, from in transit to installed. Each change feeds the site's health score.
LiveModules
Billing
GST-correct invoices from the project
HSN codes, the GST split and milestone billing, straight from the project. Collections and overdues sit in the same view.
LiveModules
Field App
Phone-sized, and never shows money
The supervisor scans a lot, marks it received and logs the day's crew from a phone. No financial figure appears on any field screen.
LiveRoles
Site Intelligence Score
One number for the health of every site
Every project carries a Site Intelligence Score from 0 to 100, a weighted sum of five inputs read from the project's own records: schedule adherence, material variance, quality, workforce and machinery utilisation.
Above 85 is excellent; below 40 is critical. Every computation is stored as its own row, so a site's history is a table you can read rather than a chart you have to trust.
The StudioSoftware, brand and AI video
We design, build and run software. Then we make the ads.
Five fixed shapes, each with a defined deliverable, bounded revisions and a written definition of done.
The people who scope the work build it, and scope is agreed in writing before it is priced.
| Deck Sprint | An investor or sales deck, ten to fourteen slides, in days. |
|---|---|
| Launch Site | A marketing site, three to seven pages, live on your domain. |
| Brand System | Logo, type, colour, motion and a brand book, every source file handed over. |
| Web App / MVP | A full-stack application to an agreed feature set, in code you own. |
AI video production
Product photos in. Scripted, multi-scene ads out.
Short-form marketing video, Reels and TVC-style spots, made through AI generation pipelines, with avatars, voice-over and brand-locked product shots.
Baxtage brand spot. Internal work, not client work.
PipelineThe video line
The LabResearch and prototypes
One product gets the hours. The rest is kept, and shown.
Six systems beyond SoftSol, each built to answer one engineering question.
01 · Local-first university OS
NEXUS//UOS
A macOS app that holds a student's whole academic life in one local file, with a local model that searches, plans and drafts across it.
Research prototype
02 · Agent coordination
Foreman
A local-first coordinator that convenes four to six experts, preserves their dissent, and stops where a human must decide.
Research prototype
03 · Accounting kernel
Ledger
A double-entry kernel: an entry cannot post unless it balances, and every action is sealed into a tamper-evident chain.
Working prototype
04 · Company relationship graph
Baxtage Terminal
A company relationship graph for Indian markets in which every edge carries the filing it came from.
Working prototype
05 · Audio engineering
Cleave
Vocal and instrumental stem separation whose two stems sum back to the original exactly.
Working prototype
06 · Financial intelligence
FinOS
India-first personal finance and macro analysis on one screen, with live public quotes and clearly labelled simulated macro series.
Working prototype
Green Room.A Baxtage brand
For people whose work does not fit one lane.
By invitation
A room for people who make things across disciplines, on the Mumbai–Dubai axis: musicians, film-makers, illustrators, designers, beauty founders and the people building creative tools.
A verified card, an app and a network of lodges in ordinary public venues. The founding cohort is being assembled; founding interest is taken by email.
Founders
Talk to the founders.
Two founders. One builds, one runs. There is no sales layer.
Aditya Shah
Founder, CEO and CTO
Mumbai · Dubai
Owns product, engineering and sales. Wrote SoftSol inside the solar EPC where he is CTO, and still runs it there. Accountable for the product and for the technical standard of everything that leaves the studio. Splits his time between Mumbai and Dubai.
- Product
- Engineering
- Sales
Rakshit Jain
Co-founder and COO
Mumbai · London
Owns operations and partnerships: the client pipeline, the relationships that turn a first conversation into a signed scope, and the administrative machinery that lets a two-founder studio run without anything slipping. Keeps the pipeline true at any moment, and works between Mumbai and London.
- Operations
- Partnerships
No revenue has cleared, no contract has been signed, and the company operates as a sole proprietorship while Baxtage Private Limited is prepared for incorporation. What exists is a working product, running every day inside a live solar EPC.
The thesis follows from that: operations software for a vertical is best built by someone who runs the operation, and a small, AI-native team can now carry it to market without a large payroll. Solar EPC firms in India first, licensed deployments through Dubai second, adjacent verticals third. Pipeline, pricing and roadmap are shared in conversation.
Related party
SoftSol's only deployment runs at Biosel Solar Pvt. Ltd., a related party where the founder is CTO. It is not a customer.
Talk to the founders, not a sales layer.
For SoftSol, book a demo and bring one project or one inventory sheet; we import it on the call. For studio work, send a brief.