The company
Baxtage is an AI-native software and creative studio run from Mumbai and Dubai. It builds software and creative work for clients, and it builds and operates its own product, SoftSol.
Mumbai · Dubai · London
What Baxtage is
Baxtage builds software and creative work for clients, from web applications and automation agents to brand systems and AI-generated video spots, delivered by a very small team that uses AI across the whole production pipeline. It also builds and operates its own product, SoftSol, an operating system for solar EPC firms.
Client work is delivered by people who ship their own production software, not by an agency that hands off a file.
Everything Baxtage makes
Founders
One builds and one runs. Write to either directly.
Founder, CEO and CTO
Mumbai · Dubai
Aditya is the builder behind Baxtage. He owns product, engineering, strategy and sales, and every line of SoftSol, from authentication and double-entry accounting to its on-device AI and desktop build, is his work. He is also CTO of the solar EPC where SoftSol was built, and works between Mumbai and Dubai.
Co-founder and COO
Mumbai · London
Rakshit is the operating half of the company. He holds operations, partnerships and go-to-market: the client pipeline, the relationships that turn a conversation into a signed scope, and the administration that keeps a two-founder studio running. He is accountable for the pipeline being true, and works between Mumbai and London.
Team
Each role removes the founders as a bottleneck and comes with a mandate drawn from the actual work, not a job description. There are two people on the team today.
Full-Stack Developer
Poojan owns the stack end to end: schema, server logic, tenant-scoped authorisation, UI, deployment and live verification. He is reviewed against the house definition of done, and something he built reaches production every week.
Admin and Founder Operations
Saad runs outreach: prospect research, a one-page dossier before any founder conversation, and a pipeline sheet that is always true. He never sends a claim a founder has not approved, and never touches client data or production systems.
Standing rules
Drawn from the company's written agreements and policies, and applied to the founders first.
Ordinary management, including product, engineering, pricing, hiring and delivery, is the founder's call. Reserved matters, among them any change to the cap table, any transaction with a founder's other company, borrowing above an agreed limit, sale or exclusive licence of core IP and any new line of business, need the approval of all shareholders under the co-founders' agreement.
Client work is scoped in a Statement of Work under a Master Services Agreement, with disputes going first to good-faith discussion and then to arbitration. A fixed scope, a fixed price and a fixed revision round are written down before work starts.
A mutual NDA precedes any exchange of confidential material. On final payment, all intellectual property in the bespoke work is assigned to the client; Baxtage keeps only its pre-existing tooling, which the client is licensed to use as embedded in the deliverables.
Processing follows the Digital Personal Data Protection Act, 2023, with personal data stored and processed in India by default. Where the product allows, sensitive data stays on the client's own machine; SoftSol's desktop build runs its language model on the device rather than sending data to a third-party API.
Passwords use industry-standard hashing and sessions are signed and fail closed. Authorisation is enforced on the server at every page, action and route, every query is scoped to its tenant, and secrets never enter source control, a log line, a chat or an AI tool.
Nothing generated by a model or an agent reaches production without a named person having read it, tested it and being able to defend it in review. Agents never hold unreviewed write access to a production system, and client data, personal data and secrets are never pasted into a third-party AI tool.
Baxtage hires against a trigger, not a calendar; each role has a written mandate, ships real work in its first week and treats fluency with AI tools as a floor. The team works to a written Code of Conduct and a POSH policy with a named contact for complaints.
Every amount in a Baxtage system is stored exactly, never as a rounded float, and double-entry postings must balance to the paisa before they are accepted. GST on an invoice is computed as CGST and SGST or IGST.
Status
Baxtage operates as a sole proprietorship based in Mumbai, India, while Baxtage Private Limited is prepared for incorporation under the Companies Act, 2013. The company is pre-revenue and has no signed client contracts today.
| Operating entity | Sole proprietorship, Mumbai |
|---|---|
| Company in preparation | Baxtage Private Limited |
| Founders | Aditya Shah, Rakshit Jain |
| Governing law for engagements | India |
Working with clients
There is no sales layer. Write to the founders, or call, and you will get a considered answer rather than a sequence. For studio work, you will get a scoped proposal with a fixed price within a few working days.
| aditya@thebaxtage.com | |
| Phone | +91 90821 79507 |
| Location | Mumbai, India. Aditya works between Mumbai and Dubai, Rakshit between Mumbai and London. |
For SoftSol, book a demo and a founder will walk you through the product on a live instance. For studio work, describe the outcome you need.