Contact

Talk to the people who build it.

One mailbox, read by the founders. Tell us what your business runs on today and what should stop being manual.

Mumbai · Dubai · London

SoftSol

Book a demo

A working session on your own projects, not a slideshow: command centre, inventory, invoicing and the Site Intelligence Score, then what an install looks like for you.

  • Company and sites under execution
  • What you run on today
  • The report you never get on time

Studio

Start a project

Decks, launch sites, brand systems, web apps, ops agents and AI-produced video. Send the brief in a few lines; we reply with questions, a scope and a written proposal.

  • What you need and when
  • Links to anything that exists today
  • Who signs off

Investors and partners

Request the memo

The public position is on the investors page. Pipeline, pricing and roadmap detail are shared in conversation under NDA, and a written memo is available on request.

  • Your name and firm, or your operator background
  • What you would want to see first

What happens next

A short call, then a written scope.

  1. You write

    A few lines are enough; attach a document or a screenshot of the spreadsheet you hate.

  2. We reply with questions

    Within a few working days, from a founder, with the two or three things we need to know first.

  3. A working session

    Thirty to forty-five minutes on a call: a SoftSol demo on your kind of project, or your studio brief read back to you.

  4. A written scope

    What you get, in what format, in what order and what "done" means, under a written agreement governed by Indian law.

Founders

Talk to the founders

One builds and one runs. Write to either directly.

Aditya Shah

Founder, CEO and CTO

Mumbai · Dubai

Aditya is the builder behind Baxtage. He owns product, engineering, strategy and sales, and every line of SoftSol, from authentication and double-entry accounting to its on-device AI and desktop build, is his work. He is also CTO of the solar EPC where SoftSol was built, and works between Mumbai and Dubai.

  • Product
  • Engineering
  • Strategy
  • Sales
  • Management

Rakshit Jain

Co-founder and COO

Mumbai · London

Rakshit is the operating half of the company. He holds operations, partnerships and go-to-market: the client pipeline, the relationships that turn a conversation into a signed scope, and the administration that keeps a two-founder studio running. He is accountable for the pipeline being true, and works between Mumbai and London.

  • Operations
  • Partnerships
  • Go-to-market
  • Pipeline
  • Founder operations

Prefer to talk first?

If a call goes unanswered, we are on a site or in a session and will call back.

Call Aditya +91 90821 79507 Call Rakshit +44 7717 610838

aditya@thebaxtage.com
Mumbai · Dubai · London · Monday to Saturday